Philly Blunt

Freelance writer. Editor and web-video producer. Former Atlantic City Press and Philadelphia Weekly staff writer, City Paper managing editor/columnist and Dougherty for Senate campaign manager. Comments welcome here or emailed to brianhickey9 [at] hotmail. Now on: Facebook (Brian Hickey, in Philly) Twitter at www.twitter.com/brianhickey Flickr at http://www.flickr.com/people/brianhickey/. Be sure to check out Hickey on Divorce Court: divorcecourting.blogspot.com.

12 November 2009

Sayeth the NFL, ye shan't do anything to promote a product that doesn't line arrr pockets with clams

Christ, Brent Celek's Captain Morgan TD pose has risen to the level of controversy. We have too much time on our hands to worry about things we shouldn't worry about.
During the third quarter of Dallas’ 20-16 win, Eagles tight end Brent Celek(notes) caught an 11-yard touchdown pass from Donovan McNabb(notes), then appeared to purposefully back up and align himself in front of television cameras. Putting his hands on his hips, Celek raised his right leg, mimicking a pose similar to the pirate on Captain Morgan’s label.
As far as anyone knows, it’s the first time we’ve seen that type of guerilla-style advertising campaign in an NFL end zone. And if the league has its way, it will be the last, too. The “Captain Morgan” was effectively banned this week after the league learned of a wider campaign meant to get players to repeatedly strike the pose during NFL games.
“A company can’t pay a player to somehow promote it’s product on the field,” NFL spokesman Greg Aiello told Yahoo! Sports this week.

Psst, hey Commish: Why not start worrying about retirees whose brains are scrambled because of your sport? Atta guy.

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