Philly Blunt

Freelance writer. Editor and web-video producer. Former Atlantic City Press and Philadelphia Weekly staff writer, City Paper managing editor/columnist and Dougherty for Senate campaign manager. Comments welcome here or emailed to brianhickey9 [at] hotmail. Now on: Facebook (Brian Hickey, in Philly) Twitter at Flickr at Be sure to check out Hickey on Divorce Court:

12 February 2009

My vote for best hospital

As I was rewatching Lost this morning -- dude! -- while reading the Inquirer, the top-of-the-fold business story captured my attention. Seems that Cooper Health System took a wee-bit of offense at Virtua Health's advert claim that they actually have the most "top docs" in South Jersey.

Cooper contends that Virtua's ads touted the results of an "independent" study that was, in fact, commissioned by the health system and its ad agency, the Star Group. The study was not heavy scientific lifting. It basically involved counting the number of doctors mentioned in top doctor articles in Philadelphia Magazine, New Jersey Monthly, South Jersey Magazine and SJ Magazine, according to a Web site that explained the results without detailing methodology.

Well, for what it's worth, I'd like to cast a vote on Cooper's side of things. I mean, their surgeons did save my life less than three months ago. And, hopefully, they'll be reinstalling the two pieces of skull flap that they took out without a hitch.


Anonymous Anonymous said...

here! here! my votes for cooper too!!!

12:01 PM  

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